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Lara Kennedy is a seasoned PR professional specializing in crisis communications, go-to-marketing, and public affairs with a remarkable career spanning over 25 years. As the CEO and Founder of CheckSix Consulting, she has a Master of Science in Technology Commercialization from the Texas McCombs School of Business and has established herself as a trusted industry leader. She has guided organizations towards strategic success through innovative go-to-market campaigns, thought leadership PR, and exceptional public affairs expertise.
Throughout her career, Lara has consistently demonstrated her keen understanding of the ever-evolving communications and marketing landscape. She possesses a remarkable ability to craft and execute strategic go-to-market campaigns that effectively capture the attention of target audiences and drive business growth. With her deep knowledge of consumer behavior and market trends, she has developed a proven track record of delivering results that exceed expectations. Through her strategic guidance, she has helped numerous organizations establish themselves as trusted authorities within their respective sectors, enabling them to build strong brand recognition, attract top-tier talent, and secure lucrative partnerships.
Lara's leadership and innovative approach have earned her widespread recognition and accolades within the PR industry. She is sought after as a speaker and panelist at prestigious industry conferences, where she shares her insights and expertise with fellow professionals. Furthermore, her thought leadership articles have been published in reputable publications, solidifying her reputation as a trusted authority in the field.
With her 20+ years of experience and strategic mindset, Lara continues to make a significant impact in communications, marketing, and public affairs. Through CheckSix Consulting, she helps organizations navigate the complex landscape of modern business, driving growth, fostering thought leadership, and building strong relationships that stand the test of time.
Lara holds a Master of Science in Technology Commercialization from The University of Texas at Austin McCombs School of Business and a Bachelor of Arts in Journalism and Communications Studies from the University of Arizona, where she was a member of the NCAA Swimming and Diving team.
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