Our Method

The OODA loop is a decision-making method developed by John Boyd, a military strategist and fighter pilot. OODA stands for Observe, Orient, Decide, and Act, and it provides a framework for making rapid and effective decisions in dynamic and complex situations. This method has been widely adopted by various fields, including CheckSix Consulting firm for its strategic public relations, marketing, and public affairs practice.

The first step of the OODA loop is "Observe," which involves gathering relevant information from the environment. In the context of public relations, marketing, and public affairs, this means constantly monitoring the industry landscape, including market trends, consumer behavior, competitor activities, and regulatory changes. By staying aware of the ever-evolving landscape, CheckSix Consulting can identify emerging opportunities and potential risks that could impact their clients' strategic objectives.

The second step is "Orient," which focuses on analyzing and synthesizing the observed information to gain a comprehensive understanding of the situation. This involves assessing the implications of the collected data, identifying patterns, and developing insights. CheckSix Consulting firm uses this step to evaluate the information gathered during the observation phase and to form a clear understanding of the clients' needs, target audience, and the broader context in which they operate.

The third step is "Decide," which involves making decisions based on the observations and analysis. CheckSix Consulting leverages the insights gained from the previous steps to develop strategic plans, campaigns, and initiatives tailored to their clients' goals. This decision-making process is iterative and adaptive, allowing for quick adjustments as new information becomes available or circumstances change.

The final step is "Act," where CheckSix Consulting implements the decisions made and executes the strategic plans. This includes launching marketing campaigns, engaging with stakeholders, executing public relations initiatives, and managing public affairs efforts. Throughout this phase, the firm remains agile, continuously monitoring the outcomes and making further adjustments based on feedback and real-time data.

By adopting the OODA loop decision-making method, CheckSix Consulting firm ensures a dynamic and proactive approach to building strategic public relations, marketing, and public affairs practice. The method enables them to stay ahead of the curve, swiftly respond to changing circumstances, and maximize the effectiveness of their efforts in achieving their clients' objectives.