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Lara Kennedy is a seasoned PR professional specializing in the field of crisis communications, go-to-marketing, and public affairs with a remarkable career spanning over 25 years. As the CEO and Founder of CheckSix Consulting, she has a Master of Science in Technology Commercialization from Texas McCombs School of Business and has established herself as a trusted industry leader, guiding organizations towards strategic success through innovative go-to-market campaigns, thought leadership PR, and exceptional public affairs expertise.
Throughout her career, Lara has consistently demonstrated her keen understanding of the ever-evolving communications and marketing landscape. She possesses a remarkable ability to craft and execute strategic go-to-market campaigns that effectively capture the attention of target audiences and drive business growth. With her deep knowledge of consumer behavior and market trends, she has developed a proven track record of delivering results that exceed expectations. Through her strategic guidance, she has helped numerous organizations establish themselves as trusted authorities within their respective sectors, enabling them to build strong brand recognition, attract top-tier talent, and secure lucrative partnerships.
Lara is highly regarded for her exceptional public affairs expertise. She possesses an intricate understanding of the political landscape and regulatory frameworks, allowing her to navigate complex issues with ease. She has effectively guided organizations through challenging public affairs situations, helping them shape their public image and build lasting relationships with key stakeholders, including government agencies, industry associations, and community groups.
Lara's leadership and innovative approach have earned her widespread recognition and accolades within the industry. She is sought after as a speaker and panelist at prestigious industry conferences, where she shares her insights and expertise with fellow professionals. Furthermore, her thought leadership articles have been published in reputable publications, solidifying her reputation as a trusted authority in the field.
With her unwavering dedication, extensive experience, and strategic mindset, Lara continues to make a significant impact in the world of communications, marketing, and public affairs. Through CheckSix Consulting, she helps organizations navigate the complex landscape of modern business, driving growth, fostering thought leadership, and building strong relationships that stand the test of time.
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